At nnby.shop, we don’t just sell duck down pillows—we craft rest that feels like a daily retreat. Founded by MUHAMMAD SARFARAZ in Boulder, CO, our journey began with a simple belief: everyone deserves sleep that renews, and a pillow should be more than a accessory—it’s the foundation of great rest.
The Story Behind “nnby”
“nnby” isn’t just a brand name—it’s our promise to customers, wrapped in four meaningful letters:
- Nurture: We nurture your sleep with pillows made from premium, ethically sourced duck down.
- Nature: We honor nature by choosing materials that are gentle on the planet and kind to your skin.
- Balance: Our pillows strike the perfect balance between softness and support, adapting to how you sleep (side, back, or stomach).
- You: Every design, every detail, is centered on you—your comfort, your needs, and your right to quality rest.
This name guides everything we do, from sourcing materials to shipping your pillow.
Our Business Model: Transparent, Direct, Ethical
We cut through the middleman to deliver high-quality duck down pillows straight to your door—no unnecessary markups, no vague sourcing claims. Here’s how we operate:
- Ethical Sourcing: We partner with certified duck farms that follow humane practices, ensuring the down we use is responsibly collected and traceable.
- Direct-to-Customer: By selling exclusively through nnby.shop, we keep prices fair while maintaining full control over product quality—from production to delivery.
- Customer-Centric Support: Our team in Boulder handles every inquiry personally. Whether you need help choosing a pillow or have questions about care, we’re here to assist, no automated bots involved.
Our Future: Growing with Purpose
Boulder’s spirit of innovation and respect for nature inspires our next chapter. Here’s what’s ahead for nnby.shop:
- Expand the Rest Collection: We’ll launch complementary products (like organic cotton pillowcases and travel-sized down pillows) to complete your sleep setup.
- Double Down on Sustainability: By 2026, we aim to use 100% recycled packaging for all orders and partner with carbon-offset programs to neutralize shipping emissions.
- Serve More Sleepers: We’ll expand our reach to offer international shipping, so people beyond the U.S. can experience the comfort of nnby’s duck down pillows.
Our Commitment
Founded in Boulder, rooted in integrity—nnby.shop is more than a store. It’s a promise from MUHAMMAD SARFARAZ and the Lunaxnova LLC team: to keep making sleep better, one carefully crafted pillow at a time.
Contact Information
E-mail: support@nnby.shop
Business Address: 1828 Grove St, Boulder, CO 80302, US