About Us

The meaning behind the brand
At “nnby”, we believe that everyone’s day should start with a good night’s sleep. Our name symbolizes the pursuit of “tranquility”, making your night more comfortable and stable. We are committed to helping every customer experience the deepest sleep through high-quality pillow products. For us, pillows are not only a tool for sleeping, but also the beginning of caring for ourselves and our lives.

Brand Story
The story of “nnby” originated from a simple idea: how to bring people a better sleep experience? Under the pressure of busy work and life, the founder found that he often couldn’t sleep at night because of unsuitable pillows. By chance, he formed a partnership with a family manufacturer in Boulder and began to jointly develop pillows designed for comfortable sleep. Through carefully selected natural materials and the ultimate pursuit of details, our products finally took shape.

With the spread of word of mouth, more and more people have realized the comfortable experience brought by “nnby” pillows, and the brand has gradually moved to the forefront of the market. We always adhere to the pursuit of quality and attention to customer needs, continue to innovate and progress, and strive to bring you a unique sleeping experience with every pillow.

How we operate
As an online store dedicated to providing high-quality sleep products, “nnby” adopts a direct-to-consumer operation model. We have established a long-term partnership with a local, trusted family-owned and professional pillow manufacturer. This allows us to not only ensure sufficient inventory, reasonable prices, but also ensure that each product is of the highest quality.

Through this direct connection, we avoid the markup of middlemen and return more value directly to customers. This model also allows us to be more flexible to listen to customer feedback, respond quickly to market needs, and ensure that every detail is done to the best.

Our team
Our team is a close-knit team consisting of a sales team responsible for e-commerce and a manufacturer responsible for pillow production. The sales team ensures that our products can reach customers quickly through a convenient online platform, while the manufacturer ensures that each pillow meets the highest quality standards. Through this cooperation between the two parties, we ensure that every step is meticulously refined, from the selection of raw materials to the final presentation of the product.

Mission and Vision
Our mission is to enable everyone to enjoy good sleep and have a healthier and more fulfilling day. We believe that good sleep is the cornerstone of life, so we are committed to providing customers with comfortable, supportive, natural and environmentally friendly pillows to help them improve their sleep quality and improve their quality of life.

Looking to the future, we hope to become one of the most trusted sleep brands in the world, so that more people can experience unprecedented comfort by using “nnby” pillows. At the same time, we will continue to work hard to launch more innovative products to promote the progress of the sleep industry.

Thank you for choosing “nnby”, let us move towards better sleep quality together!